Social experiment # 3: art treasure hunting

A few weeks have passed since my last social experiment. I have learned a lot about social media since, but I am still lingering over one more question.

Can somehow virtual become reality?

Yes I know, I can get quite deep, but think about it: we spend an average of 4 hours a week on social media. Our main addiction: Facebook. It is from far the most popular platform as this Californian corporation has reached over 1.86 billion users last December.

1.86 billion users spending over 4 hours on their Facebook page each week...

What if a small fraction of these people were encouraged to go outside, to reconnect with the real world, with their community? Just for the pleasure? Just to have fun, for real? What if this fraction of people went on a TREASURE HUNT?

An ART treasure hunt, to be more specific.

What if? ...

On Friday the 5th, I will hide an artwork, somewhere in Sydney, in an iconic, unexpected location. Be part of the hunt, go out there and look for it.

Throughout the weekend, I will post regular hints on my Facebook page.

Be part of this experiment and win a free artwork! Don't miss out!

#visualart #SofieDieu #painting #indianpaper #socialmedia #womanartist #contemporaryartSydneyartist #visualarts #treasurehunt #Sydney


Born in France, Sofie Dieu’s first encounter with art was through church. With a penchant for ritual and spirituality, the artist is best known for her fragile, sombre, and sometimes violent ink paintings and textile works.


Poetic and humanist, her practice draws on her journeys to China and Australia. She explores how identity and memory fluctuate according to their immediate environment. Landscapes, people, secrecy, healing, and the dichotomy between light and darkness are some of her recurring themes.


Multi-art prizes and award finalist, her work was included in the Sydney North Art Prize, Waterhouse Natural Science prize and the Contemporary Art Award amongst others. In 2016, she worked on the Camperdown Cemetery installation for Sydney Biennale. In 2017, her work will be shown during Vivid and Mental Health Month in Sydney.